About Us
About Giali Beauty
Professional lash expertise. Reimagined for everyday beauty.
Giali Beauty is an Australian beauty brand founded by lash artist, educator and entrepreneur Amanda D’Andrea, bringing more than 12 years of professional lash-industry experience into a new generation of at-home lash and beauty products.
Born as the sister brand to Giali Lashes, an established professional lash brand founded in Melbourne, Giali Beauty was created with a simple belief: achieving beautiful lashes shouldn’t have to mean committing to regular salon appointments, complicated routines or one single style of beauty.
We create innovative products that give women more choice over how they wear their lashes, from everyday mascara and lash care to press-on lashes, extended-wear systems and customisable DIY lash extensions.
Professional Expertise Meets Real Life
Giali Beauty was created from both professional experience and a real life problem.
After more than a decade working hands on with lashes, Amanda understood what makes a lash product perform, from comfort and application to styling, wear and the finished result.
But as a business owner and mother of three, finding the time for regular beauty appointments became increasingly difficult.
She knew she wasn’t alone.
Women wanted the look and confidence of professionally styled lashes, but increasingly wanted solutions that could fit around their own lives.
That became the foundation of Giali Beauty.
Beauty, Your Way
We don’t believe there is one perfect lash solution for every woman.
Some want mascara.
Some want lashes they can apply in minutes and wear for a few days.
Some want extended wear.
Others want the freedom to create their own customised DIY lash set at home.
Giali Beauty is building an ecosystem that gives women those choices.
Our range combines professional lash knowledge with products designed to make beautiful lashes more accessible, customisable and convenient.
From soft brown lashes and mascara for a more natural finish to fuller black styles and longer-wear systems, our goal is to allow every customer to create a look that feels like her.
Built on Lash Industry Experience
Before Giali Beauty, there was Giali Lashes.
Amanda built Giali Lashes from Melbourne into a seven figure professional lash business, supplying lash products and educating artists while building an international customer community.
That professional foundation gives Giali Beauty something particularly important to us:
We understand lashes.
Our products aren’t being created simply because lashes are trending. They are an evolution of more than a decade spent working within the industry, understanding application, listening to customers and watching the way women want to experience beauty change.
Our Mission
Our mission is to make professional inspired lash results more accessible to women everywhere.
We are focused on creating products that are:
Easy to use — designed for real women and real routines.
Customisable — because beauty should never be one-size-fits-all.
High quality — backed by genuine professional lash-industry experience.
Innovative — continually evolving as beauty habits and technology change.
Confidence-building — helping women enhance what they already have rather than changing who they are.
The Meaning Behind Giali
The name Giali began as a combination of Amanda’s daughters’ names, Gianna and Alyssa.
What started as something deeply personal has grown into a much bigger vision.
Today, Amanda’s three children, Gianna, Alyssa and Xavier, remain part of the reason behind her ambition to continue building, innovating and creating a brand with longevity.
The Future of Lashes
Beauty routines are changing.
Women increasingly want flexibility, convenience and the ability to achieve professional-inspired results themselves.
Giali Beauty exists at the intersection of professional lash expertise and at-home beauty innovation.
We’re not here to tell women how they should wear their lashes.
We’re here to give them better ways to choose.
GIALI BEAUTY
Your lashes. Your routine. Your way.